In the last third of the 19th century, the postcard became the ideal means of communication for a globalising society with simplified information exchange. In the course of its history, it documented not only tourist highlights but also historical events, depicted personalities and works of art, and spread ideas of lifestyles, eroticism and poetry. The postcard was offi cially introduced in 1870. Until 1905, however, only the picture side was to contain text - the reverse side was reserved for the address and the stamp.
Around 1900, in addition to postcards printed in large editions, individually painted or graphically designed unique works of art were also created. At the beginning of the 20th century, the artists of the expressionist Brücke group in particular sent self-painted painted greetings to their friends, collectors and patrons up to three times a day, often consciously opposing the bourgeois zeitgeist. This tradition of the art postcard continues to the present day. In addition to the Brücke members, many artists played and still play with the medium and design art cards as one-off s, which are then, however, deliberately distributed as a mass medium. Other artists used popular postcards as inspiration to create a unique work of art from them. The exhibition presents a total of 150 artists‘ postcards from the Altona Museum‘s collection of almost 2,000 pieces. Among them are works by Ernst Ludwig Kirchner, Max Pechstein, Franz Marc, Anita Rée, Joseph Beuys, Sol LeWitt and Andreas Slominski.